Iman Designs Mercedes-Benz VIP Star Lounge

iman mercedes benz fashion week Iman Designs Mercedes Benz VIP Star Lounge www.upscaleswagger.com

Mercedes Benz has collaborated with the fashion icon Iman and her company IMAN Home for one of their biggest annual fashion events. Iman, with the help of special events design consultant Carlos Mota, added a new sense of style to this year’s Mercedes-Benz VIP Star Lounge. IMAN Home designs combine a nice mix of international locale, traditional yet modern, to bring cultural richness to the fabrics. The select few who are invited to this lounge during fashion week will enjoy a cozy couches, private sitting areas, chairs, daybeds and a full bar.

Jean Paul Gaultier Reveals All-Time Favorite Designer

jean paul gaultier Jean Paul Gaultier Reveals All Time Favorite Designer www.upscaleswagger.com

Telegraph recently sat down with designer Jean-Paul Gaultier for a Q&A. Gaultier mentions his all-time favorite designer, his weaknesses, favorite shops and more over at Telegraph.

Gucci Launches New Digital Flagship

gucci digital flagship Gucci Launches New Digital Flagship www.upscaleswagger.com

Gucci has unveiled a brand new site today which features a new design and functionality that integrates rich content, shopping and social networking.

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Video: BMW 1 Series M Coupe Teaser


Check out this short teaser of the BMW M1 coupe. BMW will be releasing the next set of clips of the M1 coupe as apart of their unveiling-series over at M-Power.com.

Video: Bleu de Chanel

bleudechanel Video: Bleu de Chanel www.upscaleswagger.com

After much anticipation, Chanel has unveiled the latest ad for their newest men’s fragrance Bleu De Chanel. The short film was directed by renowned filmmaker Martin Scorsese and stars French actor Gaspard Ulliel. Let us know what you think in the comments.

Video: Gucci Guilty Commercial + VMA VIP Contest


Today marks the online premiere of Gucci’s Guilty fragrance commercial. The commercial was directed by Frank Miller and stars Evan Rachel Wood and Chris Evans. It will make its first TV debut during the MTV Video Music Awards (VMA’s) on September 12th.


To celebrate the launch of the fragrance, Gucci is holding a contest and the winner gets a VIP weekend trip to the VMA’s. From September 10-13, the winner will receive 2 business-class tickets to L.A., a suite at the posh Chateau Marmont, go on the ultimate Gucci shopping experience and to top it all off VIP tickets to the VMA’s. To enter, visit GucciGuilty.com.

Barneys New York Appoints New CEO

barneys02 Barneys New York Appoints New CEO www.upscaleswagger.com

Barneys New York announced today the appointment of Mark Lee to the company as the new CEO. Lee has been in the luxury brand and retail industry for 25 years and has worked at some of today’s top designers.

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