Gucci is set out to leave a lasting impression with its temporary stores. Gucci will launch a set of pop-up shops with their Gucci Icon-Temporary project in efforts to generate more momentum and innovative ways to attract customers. These pop-up shops will be the home for Gucci sneaker and footwear and also will get special limited edition sneakers designed by Mark Ronson with items releasing at the different locations.
Each store will sell a collection of 18 sneaker styles and will feature on special design by Mark Ronson. The sneakers will sell for $500 up to $1,400. The first shops will appear in New York City and other locations such as London, Berlin, Paris, Hong Kong, Tokyo and the Art Basel Miami Beach event. Gucci is looking for high-impact, lower-cost methods of generating interest in the brand, especially among style leaders who may not be moved by conventional forms of advertising.