Burberry To Stream AW 2010/11 Womenswear Show Live In 3D

by Upscale Swagger on February 8, 2010

Burberry is excited to announce the first ever live stream womenswear show globally in 3D. Burberry will stream its upcoming Autumn Winter 2010/2011 womenswear show in 3D to events in New York, Paris, Dubai, Tokyo and Los Angeles. Burberry is the first brand to broadcast live simultaneous events in 3D worldwide.

The fashion show will take place at The Chelsea College of Art in London at 4PM on February 23, 2010, during London Fashion week. The private 3D events will view the live stream from London in custom screening spaces designed by Christopher Bailey, Burberry’s Chief Creative Officer. Burberry has collaborated with broadcaster Sky television on production using its innovative 3D technology.

Here’s a statement from Chief Creative Officer, Christopher Bailey, “‘ We are very excited to announce that we are hosting the first ever truly global fashion show. We will be simultaneously live streaming our show using 3D technology directly to New York, Paris, Dubai, Tokyo and LA. This unprecedented event will enable people to experience the energy and atmosphere of this show from around the world. 3D technology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together.”

NEW YORK 3D live streaming event at Skylight studios

PARIS 3D live streaming event hosted with concept store, colette

DUBAI 3D live streaming event at The Address

TOKYO 3D live streaming to La Fabrique for ”Burberry Night”

LOS ANGELES 3D streaming event hosted by Tina Brown, editor of The Daily Beast

Burberry will also live stream its show in 2D at live.burberry.com where viewers can watch and comment on the show in real time using their Facebook and Twitter accounts.









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