Lacoste Inks Deal With Just Jared

by Upscale Swagger on January 22, 2011

Lacoste has announced a unique partnership with popular entertainment blog Just Jared to release a syndicated content series of exclusive celebrity interviews. “Just Jared Presented by LACOSTE” will be filmed in the Just Jared Lounge at the newly renovated Lacoste penthouse showroom located in midtown Manhattan. Look out for the series to launch later this Spring and posted on JustJared.com and JustJaredJr.com.

“Just Jared Presented by LACOSTE,” stands out from the rest of series out there because of the creative concept behind it.

Celebrity guests will be interviewed in an intimate atmosphere with questions being asked remotely by a Just Jared host using a state-of-the-art speaker and video system. Guests will respond to questions and explore the Just Jared lounge while automated cameras capture the interview. This unique and artistic concept will allow the audience to transport themselves into the role of Just Jared, since the interviewer is an unseen third party.

“LACOSTE is such an iconic brand and one I’ve been a fan of for a long time,” said Jared Eng, Founder and Editor-in-Chief of Just Jared. “I’m thrilled to have the opportunity to partner with them on this exciting new creative venture, providing fans with a first-person look into celebrity interviews.”

Jared Eng, Founder and Editor-in-Chief of Just Jared, was recently featured in the New York Times. Check out the article HERE.









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