Diet Coke has tapped French designer Jean Paul Gaultier to sign on as the new creative director. The all-new limited edition Diet Coke bottle collection by Jean Paul Gaultier themed “Night & Day” is set to launch in nine European cities this month, with a third bottle arriving later this summer.
In celebration of the new partnership, Diet Coke and Gaultier have created a series of fun and creative short films titled “The Serial Designer,” in which Gaultier gives his fashion advice and makeovers a puppet. The films can be viewed at Diet Coke’s Facebook page.
Check out the campaign shot by Stephane Sednaoui and commercial below.